American Music Awards :: Nicole Richie, Beyonce Knowles and Gwen Stefani

From subtle and strapless 

• Nicole Richie, who  sparked in Chanel
• Ashlee Simpson in Monique Lhullier. 

To Bold and Beautiful

• Beyonce in Elie Saab
• Gwen Stefani in L.A.M.B

The AMA's sure had starlets shaking their money makers!